Campaigns
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Social Pub and Kitchen Christmas
For Social Pub & Kitchen’s festive campaign, The Christmas Club, the focus was on creating an inclusive, feel-good brand experience that welcomed everyone through the doors during the holiday season. Drawing on the brand’s core values of community and openness, the campaign was designed to feel warm, familiar, and accessible.
I "Christmassyfied" the brand while maintaining its core identity, incorporating the existing brand shield and typefaces to retain recognisability. A festive colour palette was introduced, paired with curated illustrations to bring a touch of seasonal personality and charm.
The visual identity was rolled out across menus and in-venue collateral, with every element designed to feel cohesive, inviting and distinctly on-brand. From concept to execution, the campaign struck a balance between celebration and comfort, making sure every guest felt part of The Christmas Club.
Slug & Lettuce
Alice in Wonderland
For Spring, Slug & Lettuce launched an Alice in Wonderland inspired campaign, a playful and imaginative concept that brought a touch of magic to the season. With such a rich and whimsical theme, there was huge creative scope to lean into bold visuals, eccentric details, and unexpected design touches.
I designed a bespoke die-cut menu shaped to reflect the idea of "falling down the rabbit hole”, drawing guests into a world of themed cocktails, vibrant illustrations, and seasonal brunch offerings. The menu not only served as a functional piece but also acted as a conversation starter and a key visual element of the overall campaign.
The campaign was rolled out across all venues, blending the brand’s fun and sociable personality with a fantastical spring twist. Touchpoints included: drinks menus, brunch menus, window vinyl’s and socials.
Chapter Collection
Mother’s Day and
The King’s Coronation
Chapter Collection is a premium pub brand located in Central London. For both the Mother's Day and King's Coronation campaigns, the creative direction needed to reflect the sophistication of the venues and the heritage-rich surroundings.
Drawing inspiration from the intricate designs of William Morris, I curated elegant patterns that seamlessly complemented each pub's interior aesthetic. These bespoke visuals added depth and character to campaign materials, from printed menus to in-venue signage, while maintaining a cohesive, premium brand feel.
